One difference between a successful blogger and a mediocre one is the former’s ability to make the important investments in advance. Just like with debit cards and Prepaid Phone Plans, creating a quality blog requires putting in some key work at the front end. If your blog doesn’t hit the ground running, and if it doesn’t go live with a good conception of its niche, positioning, and potential readership, then the blog will have a hard time recovering as a result.
We’ll examine this issue by focusing on one particular component of a blog: videos. Now, many bloggers choose not to put videos on their blogs, either because it’s not conducive to their topic or because they simply don’t feel like it. But if you do plan to use videos, whether every day or only once every couple months, it’s best to be proactive and plan in advance.
First of all, you want to make sure that your video usage synchs with the rest of your overall blog strategy. Do you write unique titles and summaries for every blog post? If yes, you’re going to want to keep that consistency and do the same with videos. Do you promote your blog posts, such as by linking to them on social networking sites? Well, you’re going to want to plan a similar strategy to promote your videos.
Along these lines, it’s also important to consider how video usage will affect your overall search engine optimization strategy. By embedding your video rather than linking to it, you can be much more successful in keeping people on your blog and encouraging them to come back, which can only help your SEO. You might also want to consider creating an archive of all video updates. This would add more content, potentially bring in more users, and generally increase your exposure for the benefit of your readership and your page rank.
Of course, as with most blogging decisions, the most important question to ask yourself is whether adding videos will mesh well with your readers. Would they want videos? What kind of videos? How would videos affect their reading experience? That upfront work you put into your blog – whether regarding videos or not – matters little if the desires of the readers are not taken into account.
Do you encourage your blog mails, for example by connecting to them on communal networking sites? Well, you’re going to desire to design a alike scheme to encourage your videos.
I use videos when I think it is necessary. And only if they add value to my site. No harm putting a few as long as it is meaningful